Over 15 years of experience in management positions at leading marketing agencies for clients such as Volkswagen, Vodafone, Porsche, CUPRA, Mazda, SevenOne, General Motors, Viessmann and MyTheresa. Founder and Managing Partner of digital innovation marketing agencies for 5 years. With the mission to take brands into the metaverse and to create new impulses with emerging technologies like AR/VR, Web3/NFT and 3D worlds.
On December 21, 2021, the very first SMS in history with the message "Merry Christmas" was auctioned off by Vodafone as Non-Fungible Token (NFT). Vodafone donated the proceeds to the United Nations Refugee Agency (UNHCR). The campaign was a success for Vodafone not only because of the auction proceeds. The earned media reach and media equivalent value in particular were gigantic. Over 1,000 press clippings with 755 million total reach for Germany with a media value of around €4.3 million. Over 2,000 press clippings with 2 billion total reach internationally. Together with Vodafone, we successfully implemented this "first mover project" from the initial idea to creation and final implementation.
CUPRA has a feel for current trends and recently launched its own metaverse, the METAHYPE. Together with the German market we developed a strong concept around the CUPRA Music Lab that combines the emotions of music with the new tech hypes around virtual avatars, Web3 and NFTs. From a special metahype avatar to an exclusive festival. This is the starting point for building a next-gen community of true brand fans around the world. A tribe ready to challenge the status quo and take control of the future. The campaign is the start of a long-term Metaverse strategy we are developing with CUPRA to provide our community with cutting-edge digital experiences at the intersection of the real and digital worlds.
A special highlight of UEFA EURO 2020 is the AR Experience HUB, which we developed for Volkswagen. Here, fans can bring players of the national football team into their living room, take the trophy to their home and wear the hairstyles of euro legends - without an app and without visiting a stadium! Within the web experience, users can choose between the different Filter options, engage with the Team and Styles, take pictures and directly share them with their friends on Social Media. The application was used not only in crossmedia formats over digital channels but also at the Point-Of-Sale as special activation for the car dealers all over europe.
In 2021, all "Germany's Next Topmodel" fans can once again look forward to an interactive AR experience around the GNTM Experience 2021 event: Fans will have the opportunity to bring the top 10 contestants of the show into their own four walls and take an exclusive photo with their favourite. All participants of the #poseathomechallenge who share the photo on Instagram will win a virtual live meet & greet with their favourite contestant. FanMoments are guaranteed!
